Blog

Journal

Insights, behind-the-scenes & tips for hotel content

Behind the Scenes

Content Shooting at Landgasthof Roger

How we produced authentic content for one of the region's most innovative guesthouses in two intensive shoot days.

April 3, 20262 min read

Behind the Scenes

Wellness & Lifestyle at Alpenhotel Tyrol

A multi-day shoot in the heart of the Tyrolean mountains. Wellness, indulgence and alpine lifestyle.

February 24, 20261 min read

Hotel Marketing

Why Your Hotel Needs a Content Creator (Not a Photographer)

A traditional hotel photographer delivers beautiful images. But is that enough to drive direct bookings? Why hotels should invest in content creators.

April 10, 20264 min read

Hotel Marketing

Hotel Reels: What Does Professional Content Cost?

What does it cost to have professional reels produced for your hotel? A transparent overview of prices, formats and what you get.

April 8, 20264 min read

Hotel Marketing

Videos for My Hotel: 5 Content Formats That Drive Bookings

Which video formats actually drive more bookings for your hotel? From Instagram Reels to brand films: the 5 most important formats.

April 5, 20264 min read

Hotel Marketing

Instagram Strategy for Hotels 2026: The Complete Guide

How hotels can use Instagram strategically to inspire guests and drive direct bookings. With a concrete content plan and hashtag strategy.

April 11, 20265 min read

Hotel Marketing

7 Ways to Drive More Direct Bookings for Your Hotel (Without Booking.com)

Booking.com takes up to 25% commission. Here's how to increase direct bookings through your own channels and reduce OTA dependency.

April 11, 20265 min read

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